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Web Presence Optimization: How PPC Boosts Organic Traffic | Business 2 Community

Posted in Business, Online Affiliate Income, SEO on August 18th, 2011 by admin – Be the first to comment

When it comes to optimizing your web presence, a recent study by Google confirms what most online marketing professionals have been insisting for years: search engine advertising helps – not hurts! – organic traffic volume. The findings in this report address a frequent concern of some advertisers who may question the value of PPC ads in conjunction with SEO efforts. With this study, the message is clear: if you are putting a lot of effort and resources on building an organic web presence that appears across search engine results pages, boosting your efforts with search engine advertising can give you immediate results and turbo-charge your organic traffic.

The Google study shows that paid search ads give a brand an 89% incremental lift in site visitors. And the word “incremental” is especially revealing in this case. As the Google research blog puts it, “This means that a full 89% of the traffic generated by search ads is not replaced by organic clicks when ads are paused.” In other words, a holistic web presence strategy that combines search advertising with SEO tactics will ultimately drive more traffic to your site than doing either alone.

Whether your search ads focus on keywords related to your business vertical or your business name itself, search engine advertising is a vital component of any online marketing strategy for your business. Our Director of Marketing, Mike Merrill, explains more in this video.

Are you including paid search engine advertising along with search engine optimization efforts to promote your local business web presence online? Share your experiences in a comment!

Author: Angela Epley writes about online advertising & web presence for the ReachLocal blog, which focuses on small business online marketing strategies.

 

Web Presence Optimization: How PPC Boosts Organic Traffic | Business 2 Community.

Confidence Is King

Posted in Business, Mindset on March 10th, 2011 by admin – Be the first to comment

sad and unhappyIf you are not one hundred percent satisfied with the current status of your life as it is right now in terms of anything including relationships, finances, career, parenting, etc. there is only one thing that you need to assess and that’s your decision making process.

You see, our lives are shaped by our experiences and all experiences are the result of a decision.

If you decide to touch a burning stove, the result will be that you get burned. If you decide to jump in a pool of water, the result will be that you get wet.

Sometimes however, the result that we experience from a decision isn’t so clearly visible prior to making that decision.

In other words, we think that by making a certain decision, we will achieve a certain result but somehow that result turns into something else. And that’s when things get tricky.

And this is why if areas of your life aren’t moving along as planned, you must assess your decision making process.

Decisions are driven by two things; the confidence in one’s ability to achieve a certain result and more importantly, emotions.

The reason why I say “more importantly” is because emotions ultimately guide every decision and will always override one’s confidence.

For example, if you decide that it’s time to lose weight or quit smoking, you can have all the confidence in the world in your ability to achieve those goals but if your emotions point you in the opposite direction, you will ultimately never achieve those goals.

Therefore, to truly enhance any areas of your life, you must work on both your confidence and your emotions.

Steve G. Jones is a clinical hypnotherapist who has been practicing hypnotherapy for over 20 years and has worked with the likes of just about anyone ranging from regular everyday folks to high profile celebrities.
In fact, pretty soon he will have his own television show called “The Celebrity Hypnotist.”

Steve also has the largest collection of hypnosis recordings on the planet and is well respected in his field.

happySome time ago, Steve realized that while he was helping improve various areas of people’s lives using the power of hypnosis on a subconscious level, working on someone’s confidence was a must no matter what.

It’s almost like a prerequisite for true transformation. The only problem was that people would have to fly to his Savannah office for the hypnosis session and pay a pretty penny to do so.

Steve decided to create a program that would equip any person with the ability to build confidence using hypnosis right in the privacy of their own homes, which would make it much more convenient and affordable.

And so he did just that. The only problem; it was missing something.

While Steve’s program was, in fact, ultra effective at building confidence, it didn’t focus on emotions on any level.

Knowing that the only true way to deal with one’s emotions is through Emotional Freedom Technique or EFT for short, Steve knew he had to incorporate the principles of EFT into his program.

But Steve is an expert in hypnosis, not EFT.

So what did he do? He decided to enlist the help of a man who is arguably the world’s foremost EFT expert……Brad Yates.

While it certainly was no easy task (it took nearly a year), Steve finally did track Brad down and got him to join forces with him to create what is perhaps the most powerful formula for building confidence known to man.

Introducing Confidence Beyond Belief by Steve G. Jones, M.Ed. and Brad Yates.

=====> Greatest Work Confidence

Here’s why you must order today – Steve has priced this powerful system at what I consider to be a very generous and fair price…and in fact..it is only a market test. He will also be testing higher prices for this program.

Here’s something you must realize – Steve reserves the right to jack up the price…probably by $20 minimum…at any time without notice. That could happen tomorrow, next week, or later today.

So, if you see that the investment is still just $49.00, consider yourself lucky and hurry and order right now.

If you don’t order, you’ll end up paying more later and kick yourself for not acting now. Please don’t tell me I didn’t warn you! So just take advantage of this offer today and get the “steal of a lifetime” by ordering today. Do it now.

Go NOW before he changes his mind:
Greatest Work Confidence